SAIC
Cient
SAIC is one of the largest car manufacturers in China and the joint venture partner of General Motors and Volkswagen. SAIC is an ambitious company that has set its sights on a high position in the Fortune 500. Besides acquiring Rover as its product platform, SAIC is planning to introduce a new corporate identity, with the objective of becoming a strong international brand. In the crowded automotive sector, fighting for a place in the mind of the consumer seems to be more important than ever.
Project
To create a visual identity that represents SAIC’s vision and ambition while retaining the value SAIC has built up in the past 50 years.
Outcome
Studio Dumbar China has developed a new, unique visual identity that reflects the brand essence of SAIC and communicates to consumers in a clear and differentiated way. The new design is suitable for use in different cultures in all their target markets.