King drill
Client
King Drill, formerly Hua Lung is a large precision tool manufacturer from Taiwan with a history of more than 40 years. It has occupied a strong position in the drill OEM market around the world.
Project
Initiated: 2007 Completed: 2007. A full scope design of King Drillís visual brand identity.
Outcome
Already being one of the biggest OEM drill producers in the world, King Drill wanted to take the next step of developing a self owned brand that can reach a higher level in the value chain.
Studio Dumbar China created a conceptual examination on the brand where it became clear what King Drill stands for. Based on the idea ‘simplicity in form and sophisticated in the mind’ we implemented a concept that visualizes King Drill as an industrially orientated, modern brand of precision, power and reliability. With a consistent application of a subtle yet strong style paired to a fit proportioned layout, enriched language, vibrant colors and well defined photography, Studio Dumbar China illustrates King Drill as a competent and contemporary brand throughout all their communication tools such as signage, stationary, print collaterals, packaging, website and showroom.