Michel de Boer is asked to speak at the Belgrade Design Week 2008 (BDW) in the section ‘The business of Design Masters’. The BDW is a wonderful organized conference by Jovan Jelovac and his team. It searches for connections between design, architecture, and communications disciplines and cultural expressions like literature, publishing, and film in order to stimulate the social and political debate and eventually, open the doors to the social change. Michel’s topic was about the observation and the influence of design in the public sector, this in relation to the work of Studio Dumbar and other cross-relevant areas. Other speakers joined the international scene such as the industrial designer Konstantin Grcic and the architect Daniel Libeskind.