At present, the world we live in is overloaded with massive amounts of information. Yearly, people in developed countries see 550.000 brands. In result, consumers have become more critical towards companies and their brands and our society has swiftly moved from a text based into a visually communicating one.
What does this mean for branding? The visual aspect of a brand evolved into its most dominant composing factor. That is why we invented the term Visual Branding. Visual Branding is about expressing the diversity and dynamics in every manifestation of the brand in a consistent manner. It is design beyond the logo and beyond the static idea of a corporate identity. It defines the personality of a brand and translates it into a holistic, integrated visual language.
Studio Dumbar realizes this for it’s clients. Specialized in design and in creating strong brand identities, we generate visual DNA’s that are suitable for all communication channels and media vehicles on a product, service or corporate level.
Quite simply, Studio Dumbar offers to create powerful and distinguished brands with strong personality, tailored to the market and attractive to consumers.
We are in the business of creation. That is how we are creating business.